Not everyone will admit to having flavourites; but there will be signs.
To launch Bokomo’s three new Weet-Bix flavours, we left the breakfast table behind, and harnessed the humour of flavouritism: a playful take on the personal preferences we all have. Whether you’re loyal to banana, can’t resist the cocoa, or all about the strawberry, your flavouritism will show, one way or another. It’s the friendly rivalry that starts a conversation - and ends by bringing people together.
This campaign wasn’t just a flavour launch. It was an invitation to celebrate our preferences and everything that makes us uniquely us.
And as Bokomo’s biggest campaign in the last 100 years, with 105 million impressions, and 97% of consumers opting in to hear more from the brand, this one’s been our flavourite, too.