Art is a blessing, but for many people in South Africa it is not accessible to appreciate nor to develop a deep love for it. For over 40 years, Standard Bank has worked to remedy this and to reshare the narrative around art in the country. How could we find a new way to break through and liberate art from gilded frames and museum halls? How could we invigorate a love for art in the minds and hearts of the nation? And ultimately, how could we get a trust work of art in to the hands of an “ordinary” South African?