Cheesboy is a story resonant of the real, lived experiences of many South Africans, who, for a number of reasons, have had to move to the cities away from their rural roots. In South Africa, this move often results in a disconnect from truly feeling at home when you visit your “homelands”. In South Africa homelands refers to your cultural, or native, land.
Cheeseboy chronicles a South African boy’s journey to reconnect with his homeland, emphasising the significance of cultural roots and heritage in South African culture. Set against the stunning backdrops of Kwa-Zulu Natal, the film captures the beauty of rural life, immersing viewers in the rich landscapes and cultural fabric of South Africa, while inferring the reach of MTN, SA’s best network provider. The story communicates the universal themes of friendship, resilience and the importance of family, resonating with audiences by highlighting relatable, authentic human moments.
Technology is initially a signifier of the “distance” between the family members but then becomes the catalyst to bring them together, bridging two different lived experiences to find common ground. The narrative illustrates the evolving friendship between the boy and his cousin, portraying how shared experiences can bridge cultural gaps, despite initial differences.