Sealand specializes in upcycled outdoor apparel. For outdoor enthusiasts, having the right gear makes all the difference - it can make even the harshest of outdoor terrain feel like a comfortable living room. We brought this insight to life with subtle overlays over some of South Africa’s wildest terrain. We then flighted the ad in outdoor themed publications across the country in order to target the right consumer. This print campaign showed South African adventurers that even the Kalahari can feel like their TV room - with the right Sealand gear.