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Think

65

Dear Advertising

A letter to advertising, celebrating the joy, creativity, friendships and opportunities the industry has brought beyond the work itself. Aside from the pressures and the challenges, it reminds us that advertising is alive and well, and still a career worth loving.

Jake Bester

9.9.2026

66

M+C Saatchi Abel's Lwazi Nene steps up to lead the Loeries Youth Committee

Lwazi Nene, an award-winning senior integrated copywriter at M+C Saatchi Abel, has been named chairman of the Loeries Youth Committee for the 2026-2028 tenure, just three months after joining the committee in August 2026.

Lwazi Nene

26.10.2026

67

MTN’s Youth Day 50th Commemoration Campaign transforms smartphones into memorials of freedom

With this campaign, MTN honours the fallen heroes of 1976 while inspiring a new generation to carry their legacy forward.

8.9.2026

68

If AI takes the junior jobs, who learns the craft?

AI should be used to better the industry and not developed to exclude the incoming generation.

Masego Motsogi

3.9.2026

69

South African advertising will teach you a thing… or two

Advertising in South Africa makes you turn the hard, clear. That way of thinking travels beyond just the work we do.

Lwazi Nene

24.8.2026

70

Make less, do more

As technology has made it easier to reach people, it has also made it easier to be ignored. Instead of doing more that gets ignored, let's do less that is impossible to ignore.

RORY MACROBERT

5.8.2026

71

The riskiest thing you can do is be ignorable

Give more until it builds into something far me valuable than attraction.

Johannes Keiper and Kabelo Makwane

12.5.2026

72

Why we get in the way of our best ideas

Keep it simple. Start noticing the moment you feel the urge to add. Not to stop it immediately, but to get curious about it.

Tina Mgobozi

20.5.2026

73

MTN South Africa and M+C Saatchi Abel launch digital-first brand for a new generation

Pi by MTN Is the easiest and most seamless way to access both mobile and home internet, removing the complexity traditionally associated with connectivity.”

Pi by MTN

9.7.2026

74

From decorative motion to meaningful movement

In a world where everything moves, the most powerful thing motion design can do is make meaning move faster.

Victor Jacobs

9.7.2026

75

How nostalgia is shaping modern creativity

A lot of our creativity today is a result of us missing the olden days.

Zanele Kabane

17.2.2026

77

Strategising for the Alpha Millennial Household

The evolution of Millennials as parents and Gen-Alphas as kids.

Siwelile Thusi

1.5.2026

78

The Invisible Competitors

The competition with the South African brands keeps on increasing yet many businesses are still measuring themselves against the wrong competitors.

Rosemary Baronetti

23.4.2026

79

AI is everywhere. Taste is our advantage.

As Artificial Intelligence quickly moves to the creative space, it is up to us to decide if we want work that has depth or work that is easy to produce.

Jacques Cilliers

4.2.2026

80

The End of Social Media — And the Start of Africa's Build Era

Africa shifting from being the audience to being the creators through a new system of connection.

Dylan Kruger

20.2.2026

81

An Ad Man’s View on Why Creativity Can’t Be Reasonable Anymore

As Artificial Intelligence becomes bigger in the creative world, brands that have work worth spending time on and know that AI is a tool not a medium will have longer lasting work.

Johannes Keiper

2.2.2026

82

Am I?

Delano Chengan shares his thoughts on using AI.

Delano Chengan

2.2.2026

83

MTN | Do Not Disturb

MTN SA captures the country’s summer mood with Do Not Disturb The Season campaign.

Masego Motsogi

3.1.2026

84

Desperados Nigeria Crowned Brand Builder of the Year

Desperados Nigeria Crowned Brand Builder of the Year at Heineken Commerce Week 2025, Acknowledging Radical Collaboration and Unprecedented Success.

Ille Potgieter

30.9.2025

85

Simba | Together Tastes Better

Simba’s Together Tastes Better campaign pays homage to the rich flavour of human connection.

Masego Motsogi

11.9.2025

86

Standard Bank | Keep Growing

A promise to embrace the journey of growth with customers.

Masego Motsogi

8.7.2025

87

Standard Bank | Private Banking

Standard Bank Private’s positioning campaign with M&C Saatchi Abel celebrates life’s true riches.

Masego Motsogi

26.5.2025

88

Gun Free South Africa | Bullet Proof Park

An outrageous solution to an even more outrageous problem of gun violence.

Ille Potgieter

10.4.2025

89

SPOTLIGHTING OUR PEOPLE | Warren Lawrence

The spotlight is on Warren Lawrence , Group IT Head at The Up&Up Group.

Warren Lawrence

21.10.2024

89

MTN Cheeseboy | Today We Make Moves

A return to distinctive telco advertising that tells authentic stories.

Masego Motsogi

28.3.2025

90

SPOTLIGHTING OUR PEOPLE | Matthew Esbach

The spotlight is on Matthew Esbach, Financial Manager at M&C Saatchi Abel.

Matthew Esbach

5.9.2024

92

SPOTLIGHTING OUR PEOPLE | Ronwin Barnes

The spotlight is on Ronwin Barnes, Broadcast Producer at M&C Saatchi Abel.

Ronwin Barnes

31.7.2024

93

SPOTLIGHTING OUR PEOPLE | Lindsay Manuel

The spotlight is on Lindsay Manuel, Senior Strategist at M&C Saatchi Abel.

Lindsay Manuel

14.3.2024

94

SPOTLIGHTING OUR PEOPLE | Hlengiwe Hadebe

The spotlight is on Hlengiwe Hadebe, Digital & Content Strategist at M&C Saatchi Abel.

Hlengiwe Hadebe

7.2.2024

95

SPOTLIGHTING OUR PEOPLE | Ali Bester

The spotlight is on Ali Bester, Art Director at M&C Saatchi Abel.

Ali Bester

20.11.2023

96

SPOTLIGHTING OUR PEOPLE | Tshepo Modiri

The spotlight is on Tshepo Modiri, Account Manager at M&C Saatchi Abel.

Tshepo Modiri

2.10.2023

98

SPOTLIGHTING OUR PEOPLE | Mafedi Lenake

The spotlight is on Mafedi Lenake, Design Intern at M&C Saatchi Abel.

Mafedi Lenake

11.9.2023

99

Masego Motsogi to lead M&C Saatchi Abel Joburg

Masego Motsogi joins M&C Saatchi Abel Johannesburg as Managing Director.

M&C Saatchi Abel

18.8.2023

100

SPOTLIGHTING OUR PEOPLE | Delano Chengan

The spotlight is on Delano Chengan, Creative Group Head at M&C Saatchi Abel.

Delano Chengan

2.8.2023

200

CANNES LIONS 2023 | Constipation

The endless possibilities of imagination versus the structured world of logic.

Mohlalefi Lentsoane

22.6.2023

300

CANNES LIONS 2023 | The Challenge of the Decade

Building enduring brands is the challenge of the decade for marketers.

Jason Harrison

21.6.2023

400

CANNES LIONS 2023 | A New Age of Measurement

Important insights for any decisions you’re making about your brand.

Robert Grace

21.6.2023

500

CANNES LIONS 2023 | Quickly, Slow.

Powerful creative solutions can be drivers of business success

Jacques Burger

20.6.2023

600

CANNES LIONS 2023 | Strong Partnerships Matter

A look behind what makes a strong client & agency partnership.

Jason Harrison

20.6.2023

700

The 1000th Street Store

Donate the clothes you’ve been keeping for ‘just in case’ to the 1000th Street Store

M&C SAATCHI

21.3.2023

800

Gearing Up for Growth

An expanded partnership leading the creative group of companies brings new skills and...

M&C SAATCHI

20.10.2022

900

Breakdown at Tiffany’s

There is something magical about birthdays, no matter what your age.

Jacques Burger

1.3.2023

1000

Intuition Volume #1 Launches

M&C Saatchi Abel launches free publication to tackle South Africa’s growing wisdom...

M&C SAATCHI

10.10.2022

1100

Brewing Brands to be Africa Fit

Africa’s population is young and growing and the continent is being touted as the next...

M&C SAATCHI

12.8.2022

1200

Superbalist Street Store

M&C Saatchi Abel’s ‘Street Store’ partners with Superbalist.com to provide clothes...

M&C SAATCHI

20.7.2022

1300

Automotive Heartland

In today’s high-tech world of product parity, media proliferation and fickle brand loyalty, it...

Bill Stephens

3.7.2022

1400

Group Growth Post Pandemic

Smart business in a tough economy: How five small words led the M&C Saatchi Group...

Jacques Burger

28.5.2022

Some of SA’s most loved brands have chosen to partner with us. We’d love to chat about how we can help you grow yours.

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