As South Africa’s No. 1 fashion e-tailer Superbalist.com is always looking for authentic ways to stand out. We wanted to create the hottest fashion and music collaboration since Run DMC and Adidas. We decided to bring it to the now and keep it real, using a data-driven digital campaign in a first-of-its-kind collaboration with Spotify. The Superbalist Winter Hits gave shoppers a chance to wear the music they love. This new shopping experience was recognised with a Silver Loerie (Digital – Data Driven Campaign) at the Loeries 2021.