Bulletproof Park

Gun violence in South Africa, especially in areas like the Western Cape, is a major crisis fueled by gang activity, illegal firearms and inadequate gun control enforcement. Communities are trapped in a cycle of violence, with shootings becoming a daily reality, even in spaces meant for children. Our brief was to find a creative solution to the problem. How could we drive important and complex conversations around the topic, while landing Gun Free SA’s message in a simple, precise manner?”

Bullet Proof Park is the only play area anywhere in the world fully encased in level eight bulletproof glass, offering all the fun of a regular play park, but with the added benefit of protecting children inside from any stray bullets. Designed by experts, the park also includes state of the art preventative measures such as secure entrances with biometric access control, panic buttons and 24/7 camera surveillance.

The campaign highlights the urgency of the crisis and through its sheer eye-catching and uncomfortable truths, it forces the conversation into the public domain and brings to life Gun Free SA’s mission of advocating for systemic change, ensuring children can grow up without the constant threat, and fear, of gunfire.