M&C Saatchi Abel launches free publication to tackle South Africa’s growing wisdom gap
The first-of-its-kind publication offers knowledge sharing for young South Africans from business frontrunners and entrepreneurs
10 October 2022, Johannesburg - Brought to you by M&C Saatchi Abel, INTUITION, a Force-for-Good initiative and free publication developed with South Africa’s young entrepreneurial business set in mind, is full of practical and empowering wisdoms from some of our country’s greatest business success stories to form an inspiring handbook for tomorrow’s entrepreneurs and business leaders. INTUITION is the first of its kind effort aimed at inspiring South Africans to take practical steps to better themselves.
South Africa’s talent of tomorrow is facing a growing globally competitive knowledge gap that is leaving many people without the skills to effectively step into their roles as future business leaders and entrepreneurs. These are not traditional skills that can be found in a textbook, but rather life lessons - advice, insights, pearls of hard-earned entrepreneurial wisdoms - to form the crucial cornerstone that shapes critical thinking and approaches to future business success. The country is renowned for its ‘can do’ attitude, what is often missing is the ‘how to’.
This was the driving force behind M&C Saatchi Abel’s decision to create INTUITION, a publication made up entirely of relatable human experiences, inspiration, wisdom sharing, and enduring values and thoughts put together from drawing on the experience and learnings of some of South Africa’s leading business successes. From Sherwan Williams of Nando’s South Africa to Kholisa Thomas of Aspire Art, INTUITION features interviews, profiles, deep-dives and forecasts on everything from finance to fashion, energy and entrepreneurialism, creativity, art, sport and social activism.
The publication – the first of what is hoped to be many editions - was brought to life by a team of industry and business co-collaborators with curated content aimed at enabling a future generation of critical thinkers. Filled with real-life lessons and learnings gained from each contributor’s own unique success journeys, it inspires a narrative that the future is not scripted, but rather a destination that can be chosen.
“So many in our country have access to sporadic wisdom sharing, leaving a deficit in generational wisdom skills that can’t be addressed through traditional skills development”, says M&C Saatchi Abel Founding Partner and CEO, Mike Abel, “By striving for a shared economy that includes life stories and learnings from successful entrepreneurs, creatives or experts in various fields for those who may be starting out, or considering their future possibilities, we can give our future business leaders a mixture between a study guide, a life skills ‘cheat sheet’ and a masterclass all condensed into one.”
INTUITION is a key aspect of M&C Saatchi Abel’s Force-for-Good Initiatives – such as the Street Store, the world's first rent-free, premises-free, free pop-up clothing store for the homeless that has to date clothed over 500,000 homeless people around the world – that underpins the ongoing commitment made by the agency to use innovation and creativity to make a long-term positive impact on the world around us.