The Street Store invites your clothes to be worn again
Donate the clothes you’ve been keeping for ‘just in case’ to the 1000th Street Store
Since then, this M&C Saatchi Group South Africa ‘Force for Good’ initiative has transcended South African borders and has opened in over 210 cities around the world. It’s estimated that over a million people globally have benefitted from the not-for-profit initiative which is entirely open-source and adaptable anywhere in the world.
This year, on Human Rights Day, The Street Store will see its 1000th iteration at the Haven Night Shelter in Cape Town and the Salvation Army in Johannesburg. To celebrate this incredible milestone, we are inviting the nation’s clothes to be worn again by someone else.
What does this mean? It’s simple really. Somewhere in all of our houses, there are clothes we are hanging on to ‘just in case’. Just in case we need them one day, just in case they come back into fashion, just in case they fit us again. But what we’re hanging on to ‘just in case’ could be used by someone who really needs it. So this is your clothing’s invitation to be worn again - at the 1000th Street Store.
“Homelessness and poverty are a universal issue, and The Street Store concept was created with this in mind. We understood that there was a significant problem inside our own country, but we also wanted to make it possible for people outside of South Africa to make a difference in their own country as well,” says Mike Abel, Executive Chairman of M&C Saatchi Group South Africa.
According to the latest figures from StatsSA, South Africa’s unemployment rate currently sits at 32.7% as of the fourth quarter of 2022. Under the current conditions in South Africa, Abel believes it’s important to empower people who are unable to adequately provide for themselves.