M&C Saatchi Abel’s ‘Street Store’ partners with Superbalist.com to provide clothes for homeless
20 July 2022, Cape Town – The Street Store, a product of ad agency M&C Saatchi Abel, is a rent-free, pop-up clothing store for the homeless that is returning post-pandemic with a steadfast commitment to supporting our homeless with a dignified shopping experience.
The Street Store is an open source, not-for-profit initiative calling on the public and organisations to bring their clothes and ‘hang up to help out’ – creating shop-like opportunities for homeless who need free clothes and shoes, with the help of volunteers. Following its launch in January 2014 in Cape Town, The Street Store has expanded globally prompting communities across the world to help clothe and support those in their community that need a hand.
Made up of a series of cardboard posters that double up as clothes hangers, the pop-up stores allows those with extra clothes to hang up, help out, and give homeless people the chance to “shop” and wear the clothes they like.