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WHAT MAKES
YOU TIC?

TikTok is the leading destination for short-form mobile video, and growing fast in South Africa. While many have heard of the platform, there is still an impression that it might be for the younger generation. But TikTok is for everyone, and our brief was to educate the wider audience about its appeal. We answered the brief with one simple thought: make people curious. Encapsulated in one powerful line: What makes you Tic?