transcend what you know

The brochure design was inspired by the meticulous Japanese craftsmanship of Lexus and the LS500. An interesting tactile feel was established by applying different inlays that resemble Washi, a traditional Japanese paper made from the fibres of the Gampi tree. Multiple fold-outs offer a tangible sense of spaciousness, a key feature of the LS500 interior. Each spread’s typography was crafted to make the brochure feel like an editorial piece rather than a car brochure.