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The brochure design was inspired by the meticulous Japanese craftsmanship of Lexus and the LS500. An interesting tactile feel was established by applying different inlays that resemble Washi, a traditional Japanese paper made from the fibres of the Gampi tree. Multiple fold-outs offer a tangible sense of spaciousness, a key feature of the LS500 interior. Each spread’s typography was crafted to make the brochure feel like an editorial piece rather than a car brochure.