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Exclusive collaboration
with Hope on Hopkins

A collaboration with Hope on Hopkins distillery to create a unique African sage infused gin for our M&C Saatchi Abel clients. The label design was inspired by the integration and distillation process of the gin itself. The process is intricate and complex, transforming juniper berries and barley into a crisp, clear and aromatic spirit. The simplified typographic treatment is complimented by a burst of colour on the back of the label that resembles crushed juniper berries.