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World First:
Insta Map

Together with Zeitz MOCAA we’ve harnessed the simplicity of social media to create an immersive and intriguing experience for gallery visitors by creating the first Insta Map – an Insta-guide to art.

The Insta Map is a curated Instagram profile featuring key artworks from across the museum’s seven floors, which serves as a vertical map of the building. Now navigating the Zeitz MOCAA is as simple as snapping a picture.

Visitors need only scan the QR code to access walkthrough videos, write-ups about the art, exciting content and even where the closest toilets are.