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Stop Daylight
Robbery
With 10x

Most South Africans will lose 40% of their retirement money to high fees, something even the affluent are largely unaware of. 10X decided to demonstrate this harsh reality through a dramatic activation to #StopDaylightRobbery, causing quite a stir in the middle of Sandton. Comedian Nik Rabinowitz helps shed the light on daylight robbery in the spots below.