Be inspired with us

Sign up for our newsletter

logo

Composing
Music with
Taste Buds

To launch Heineken’s pop-up creative lab in Joburg South Africa, we wanted to let people experience Heineken in a way they never imagined. So we designed the Edible Music Experience – an event where people could compose personal, real-time music using their brain’s experience of taste. For the first time in the world, they could compose music with their taste buds.

Other Work