Nelson Mandela Bay opened a competition to all South Africans to design a new precinct for the city. The M&C Saatchi Abel team, together with prominent P.E. businessman Khusta Jack and leading architectural firms Makeka Design Lab and Scott + Partners delivered a winning concept that encapsulates the spirit of Madiba.

The monumental Nelson Mandela Tower of Light is a 27-storey high interactive museum with the potential to rejuvenate the city and boost the local economy.