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Setting up shop in
the metaverse


M&C Saatchi Abel, has purchased ‘land’ in the newly created Africarare metaverse – Ubuntuland - marking its move as the first South African and African agency to set up shop in this digital world. Ubuntuland will showcase some of the best of African art, fashion, entertainment, sport, tech and creativity and will provide a platform for artists from across the continent to showcase their work. 

“The unique afro-themed metaverse establishes local representation in a growing global digital universe and will open our continent up to significant digital and economic growth opportunities for both talent, clients and industry colleagues to come together to solve business and even societal challenges with creativity,“ says Mike Abel, M&C Saatchi Group South Africa Founding Partner and CEO.

Mike Abel in Ubuntuland Mike Abel in Ubuntuland
Mike Abel in Ubuntuland

This planned inclusive world for African creativity will allow creators to be inspired by - and add to - cultural experiences as well contribute to and profit from various commercial opportunities. The virtual hub is also intended to house the largest collection of African contemporary art from the M&C Saatchi collection, host sport and entertainment experiences, establish an open-source platform to share skills and learnings; and will host workshops from agencies across the M&C Saatchi Group.

Find out more about this exciting new venture on Tech Central.