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Environmental design
How do you turn run days into fun days?
Nike+ Run Club
While Nike hosted a regular Wednesday run for running club members, they believed they could attract even more participants by reconfiguring part of their Rosebank Johannesburg store to focus purely on runners and running. We turned this area into a retro-modern running clubhouse with a high tech touch. Ultimately, the “club” was a giant odometer that collated the distances run by the store’s affiliates, allowing the Rosebank store to challenge other stores and clubs.
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All work