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Most men’s razors are just too expensive. They’re burdened with frivolous gimmicks and gadgets that only drive up the price. Our client, takealot.com, wanted to launch a low-cost, no-frills, high-quality razor to fill the gap in the market. That razor needed a brand identity, a tone, and a low-cost packaging solution. So, we created MANS Razors for men. The no-frills razor brand that teaches men to shave like men again.