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Logo design
How do you turn a financial promise into a visual reality?
Leapfrog
Global investments company Leapfrog approached us with a deceptively simple brief - rebrand the company by demonstrating exponential growth. The solution was to visualise the trajectory of a leaping frog with a clear graphic icon and simple typography, in colours that suggested an approachable and friendly company.
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How do you turn the king of the jungle into a beast of a brand?